A flexible, expert partner for your communications needs.

Share your stories, engage your audiences.

Tap in to your content gold with a communications plan and editorial calendar that gives voice to your brand and makes you part of the conversation.

Make your comms a mission driver.

Go beyond tactics to strategic communications that support your brand and your mission. We embed your growth, gratitude and profile goals in every piece we create.

Call on an extra pair of hands when needed.

Fill in a staffing gap, handle multiple deadlines, outsource when it makes sense. We can fill in for the short term on short notice and help you plan and execute longer-term projects too.

Specializing in donor engagement, thought leadership and marketing communications.

  • Content marketing
  • Thought leadership
  • Copywriting
  • Editorial calendar development and execution
  • Communications strategic planning
  • Editorial and comms project management
  • Direct response, email and integrated marketing
  • Proposals, impact reports, annual reports, white papers, research reports
  • Social media content and engagement

Our approach is our difference…


We work with your team to uncover key messages and content assets, build processes and expertise, and set you up for long-term success.

Scaleable & Flexible

We adapt to your needs: from a single project to a fully outsourced option. We keep an eye on the big picture but are always attentive to the details.

Results Oriented

All communications link to your strategies and goals. We focus on adding value and achieving clear results.

Get started with a complimentary consultation!


Meet the team

Founder & Creative Director

Jennifer Watson

An award-winning communications strategist, writer and editor with 25+ years of experience, the last ten devoted to the non-profit sector. Jennifer helps organizations develop and promote their voice and brand to serve their mission.


Brendan Layton

Digital marketer specializing in search, email and social media marketing, website design and development. Google AdWords and Analytics certified.

Kailey Morin

A fundraising-savvy writer and storyteller with 10 years of experience in non-profits and values-driven businesses across Canada from community-based social service agencies to international development organizations.

Yuriko Zakimi

CGD-certified designer focused on graphic design, visual identity, illustration, typography, motion graphics, infographics, web design and photo editing.

Our work

Download From Charity to Change Case Study
  • Annual reports & impact reports
  • Blog posts & feature stories
  • Newsletters & magazines (print and online)
  • Websites & landing pages
  • Video scripts & storyboards
  • Infographics
  • Direct mail & marketing collateral
  • Media releases & corporate communications
  • Strategic plans
  • Brand guidelines & key messages

Work samples available upon request!

What people say…

Jennifer has the rare balance of strategic big picture thinking and attention to detail. She is also extraordinarily creative and collaborative.

Quick on her feet, an amazing writer and an inspiration. Everyone working with Jennifer enjoyed her wit, intelligence, great ideas as well as her sense of humour!

Jennifer exemplifies the best in a communications consultant – she is curious, creative, hard working and a pleasure to work with.

Jennifer is conscientious, detailed oriented and unflappable. Not only does she excel at the details but she understands what the details mean from a business perspective. From both a content and relationship perspective. I would not hesitate to recommend her.

…a true professional with a sharp mind and a talent for innovation and creativity within marketing, product development and communications. Jennifer is a great combination of vision + execution.

Get in touch!

Email jennifer@contextcomms.ca or contact us here: