Share your stories and engage your audiences.

Tap in to your content gold and create a comprehensive communications plan and editorial calendar that lets your voice be heard.

Make communications a growth and mission driver.

Go beyond tactics to best practice communications that support your brand, your organizational strategy and your mission.

Draw on an extra set of hands for specific communications.

We’ll help turn your best ideas into compelling, targeted content. From social media assets to donor-centric proposals and reports to powerful editorial content that engages your community, count on us to write, edit, design, publish and promote content that gets results.

Take your marcoms to the next level!

Contact Jennifer for a complimentary consultation
647.822.6065 or

Specializing in donor engagement, thought leadership and marketing communications in the non-profit sector.

  • Communications strategy, planning and project management
  • Editorial calendar development and execution
  • Content marketing
  • Direct response, email marketing and integrated marketing
  • Website and social media content and engagement
  • Creative concept development and direction
  • Brand communications including vision and mission statements, key message development and thought leadership

Meet the team …

Founder & Creative Director

Jennifer Watson

An award-winning communications strategist, writer and editor with 25+ years of experience, the last ten devoted to the non-profit sector. Jennifer helps organizations develop and promote their voice and brand to serve their mission.


Brendan Layton

Digital marketer specializing in search, email and social media marketing, website design and development. Google AdWords and Analytics certified.

Yuriko Zakimi

CGD-certified designer focused on graphic design, visual identity, illustration, typography, motion graphics, infographics, web design and photo editing.

See our work

Download From Charity to Change Case Study



What people say …

Jennifer has the rare balance of strategic big picture thinking and attention to detail. She is also extraordinarily creative and collaborative.

Quick on her feet, an amazing writer and an inspiration. Everyone working with Jennifer enjoyed her wit, intelligence, great ideas as well as her sense of humour!

Jennifer is conscientious, detailed oriented and unflappable. Not only does she excel at the details but she understands what the details mean from a business perspective. From both a content and relationship perspective I would not hesitate to recommend her.

…a true professional with a sharp mind and a talent for innovation and creativity within marketing, product development and communications. Jennifer is a great combination of vision + execution.

Jennifer exemplifies the best in a communications consultant – she is curious, creative, hard working and a pleasure to work with.

Our approach is our difference …

Purposeful & smart

All communications link to strategic objectives and support your mission.


Collaborative & capacity-building

We work with your team to uncover key messages and content assets, build internal processes and expertise, and set you up for long-term success.


Streamlined & process-driven

We work quickly and well, with an eye on the big picture but always attentive to the details.


Scaleable & flexible

We adapt to your needs … from a single project to a fully outsourced communications department.




Completely focused on adding value and achieving clear results.





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