Content plus strategy

A flexible & expert partner for your non-profit communications needs.

Share your stories and engage your audiences.

We’ll tap in to your content gold and create a comprehensive communications plan and editorial calendar that lets your voice be heard.

Make communications a lever for your goals and growth.

We’ll take you beyond tactics to apply communications best practices that support your brand, your organizational strategy and your mission.

Draw on an extra set of hands for specific communications.

We’ll transform your best ideas into compelling, targeted content. From a one-off piece to an annual campaign to a recurring editorial series, count on us to write, edit, design, publish and promote content that gets results.

Got 15 minutes? Contact us for a FREE telephone consultation!


Specializing in donor engagement, thought leadership and marketing communications in the non-profit sector.

  • Communications strategy, planning and project management
  • Editorial calendar development and execution
  • Content marketing
  • Direct response, emarketing and integrated marketing
  • Website and social media content and engagement
  • Creative concept development and direction
  • Content audits, gap analysis and content mapping
  • Brand communications including key message development and thought leadership
Content, digital and design

Specific project or question? We can meet tight deadlines!

Contact Jennifer today!

Jennifer Watson

Founder & Creative Director

An award-winning communications strategist, writer and editor with 25+ years of experience, the last ten devoted to the non-profit sector. Jennifer helps organizations develop and promote their voice and brand to serve their mission.

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Brendan Layton

Digital marketer specializing in search email and social media marketing, website design and development. Google AdWords and Analytics certified.

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Yuriko Zakimi

CGD-certified designer focused on graphic design, visual identity, illustration, typography, motion graphics, infographics, web design and photo editing.

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Schedule your FREE 15-minute telephone consultation with Jennifer today! 647.822.6065
Jennifer has the rare balance of strategic big picture thinking and attention to detail. She is also extraordinarily creative and collaborative.

Jennifer exemplifies the best in a communications consultant – she is curious, creative, hard working and a pleasure to work with.

Jennifer is conscientious, detailed oriented and unflappable. Not only does she excel at the details but she understands what the details mean from a business perspective. From both a content and relationship perspective I would not hesitate to recommend her.

Quick on her feet, an amazing writer and an inspiration. Everyone working with Jennifer enjoyed her wit, intelligence, great ideas as well as her sense of humour!

…a true professional with a sharp mind and a talent for innovation and creativity within marketing, product development and communications. Jennifer is a great combination of vision + execution.

Get started with a content audit and gap analysis. Schedule yours today!

647.822.6065 or
  • Purposeful & smart: all communications link to strategic objectives and support your mission
  • Collaborative & capacity-building: we work with your team to uncover key messages and content assets, build internal processes and expertise, and set you up for long-term success
  • Scalable & flexible: single project to fully outsourced communications department
  • Cost effective: we always look to add value and demonstrate results
  • Streamlined & process-driven: we work quickly and well, staying focused on the big picture but always attentive to the details
Our approach